The idea for Apples & Fox was borne when the Circuit Breaker kept us all indoors. Amidst the chaos of working from home, and home-based learning, we mourned the inability to travel (or step outside). Our annual trip to Australia was cancelled indefinitely. Not only did we miss our family and friends in Australia, we really missed the shopping! And so, we decided to bring Australia to Singapore.
Positive early childhood experiences are absolutely essential in development, and we want to help. Recognising the importance of play, we strive to bring in toys (and more) that develop their imagination and creativity. To quote Monster Child #1', "my job is to play all day!"
As a small business, we support other small businesses. All our products are designed in Australia, and we lovingly curate our little trove of goodies. Put through the most stringent of tests for durability, and maximum fun by our children (a.k.a Monster Child 1 & 2), they have passed with flying colours.
We also firmly believe in giving back, and pledge to donate 5% of all proceeds to a nominated children's charity each quarter. We hope to support the people who work tirelessly to support our children.
We truly hope that your little ones and you love our products as much as we do. Please remember to follow us on Instagram and Facebook to keep updated on new launches, and other news.